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Fistashka — Allergy-Aware Bakery Website

Fistashka is a bakery website designed to make it easier for customers with different dietary and allergy needs to explore baked goods and make informed choices

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SOLUTION

Many existing websites are not specialized in allergy-free baked goods and struggle to serve their customers effectively online. It is difficult for clients with food allergies to quickly identify safe products, check ingredient details, and place orders. The ordering process is confusing and time-consuming, leading to abandoned carts, frequent customer questions, and lost sales. Many allergy-conscious customers felt uncertain about product safety and preferred to call or visit the store instead of ordering online.

PROBLEM

The Fistashka Bakery website is designed with a clear focus on allergy-free clients and simple online ordering. The new site featured prominent allergy filters, easy-to-read ingredient and allergen information on every product, and a streamlined checkout process. Customers could quickly find safe items, customize orders, and complete purchases in just a few steps. As a result, online orders increased, customer confidence grew, and the bakery could better serve its allergy-sensitive audience.

As a customer, I want to filter products by dietary preferences (e.g., gluten-free, vegan) so that I can quickly find options that suit my specific needs.

 

As a customer, I want to view a calendar of special events and promotions so that I can plan my purchases around holidays and sales.

 

As an online shopper, I want to customize my orders (e.g., choosing cake flavors, adding decorations) so that I can create products that fit my specific preferences and occasions.


PROBLEM STATEMENT USER STORIES
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USER INTERVIEWS

Overall, most customers struggle to find detailed product descriptions, especially for special dietary needs like gluten-free or dairy-free options.It frustrating when websites don’t have enough photos or make it hard to see the actual products.The checkout process can be slow and confusing on some bakery websites.Moreover, not all websites have quick custom cakes to order, even some of don’t include delivery only pick up from store

COMPETITIVE ANALYSIS

My competitors after analysis were:

Sugarberry

BakeryMagnolia

BakeryBaked by melissa

Whole foods market

Costco

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USER PERSONAS

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LOW-FIDELITY WIREFRAMES

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MOODBOARD

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STYLE TILES

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NEXT STEPS

 

Conduct More Usability Testing

 

Analyze Test Result

 

Refine The Prototype

 

Develop High-Fidelity Visuals

Conclusion
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© Altyn Gurbanova designs, 2026

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